Introduction:

The client, an Atlanta-headquartered Reporting & Analytics product for Oracle ERP, partnered with Growth Mechanics to streamline and scale their end-to-end marketing strategy. Since 2019, Growth Mechanics has built a Marketing Center of Excellence (CoE) in India to drive key marketing initiatives.

Challenges:

1. Visibility in a Competitive Market: Improving search engine rankings to increase brand visibility in the crowded ERP reporting and analytics space.
2. Transitioning to an AI-First World: Preparing the company’s content for Google’s AI Overviews.
3. Building Marketing Scalability: Creating an efficient, centralized marketing team to execute consistent strategies globally.

Solutions:

Growth Mechanics implemented a comprehensive end-to-end marketing solution, including:

1. SEO Optimization:some text
   • Built and optimized the entire content marketing strategy to boost Google search rankings.
   • Focused on high-performing keywords and content formats to scale SEO performance.
2. AI-First Content Strategy:some text
   • Redesigned the company’s website to align with the latest AI-driven search standards.
   • Spearheaded efforts to prepare and optimize content for Google’s AI Overviews.
3. Marketing CoE Development:some text
   • Established a centralized Marketing Center of Excellence in India to streamline processes, create impactful content, and drive measurable results.

Results:

The partnership delivered outstanding results:

• SEO Performance at All-Time High: The client’s website saw dramatic improvements in search rankings and organic visibility.
• AI-Readiness Achieved: Content was successfully optimized to appear on Google’s AI Overviews.
• Website Transformation: The redesigned website positioned the client to thrive in an AI-first world.

Performance Metrics:

• Consistent SEO growth year over year, with a peak in 2024.
• Significant visibility gains in AI-driven search results.
• Centralized, scalable marketing operations powered by the Marketing CoE.

Closing:

By combining expertise in SEO, AI readiness, and scalable operations, Growth Mechanics enabled the client to lead in a rapidly changing digital landscape.

Ready to transform your marketing strategy for an AI-first future?
Contact Growth Mechanics Today.

‍